Part 2 For some, all this talk about brain processes and neural communication might sound a bit too mechanical for comfort, as though the way we experience our emotions and what drives our behavior is merely a function of a series of electrochemical processes. And while there is a segment in science and society that subscribes to that line…
Month: December 2014
Brain Science: What Like It’s Hard? Part 1
Brain Science I was served my first taste of addiction brain science by the lead member of my advisory board in early 2009, and I was hooked. I just couldn’t get enough of it. (Pardon the word choice.) Bottom line, brain science is tremendously exciting, highly logical, constantly evolving and surprisingly easy to understand. And for that reason, it can…